Last updated: January 2026
Paraluxora Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, and protect your personal information when you use our fitness analytics services and visit our website at paraluxora.world.
We are the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our registered office is located at Triq in-Naxxar 87, Sliema SLM 3412, Malta.
We collect various types of personal data to provide and improve our fitness analytics services. The data we collect includes information you provide directly to us, data collected automatically through our services, and information received from third parties such as fitness management systems.
Personal information you provide may include your name, email address, phone number, company details, and any other information you choose to share when contacting us or using our services. We also collect technical data such as IP addresses, browser information, and usage patterns to improve our platform's performance and user experience.
We use your personal data to provide our fitness analytics services, communicate with you about our products and services, and improve our platform's functionality. The use of your data is always based on a lawful basis under GDPR, including contract performance, legitimate interests, or your explicit consent.
Your information helps us deliver personalised analytics insights, provide customer support, send important service updates, and develop new features that benefit our users. We may also use aggregated and anonymised data for research and development purposes to enhance our analytics capabilities.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
Our website uses both essential cookies required for basic functionality and optional cookies for analytics and marketing purposes. You have full control over non-essential cookies and can withdraw your consent at any time. For detailed information about our cookie usage, please refer to our Cookie Policy.
We do not sell or rent your personal information to third parties. We may share your data with trusted service providers who assist us in delivering our services, such as cloud hosting providers, analytics platforms, and customer support tools. All third parties are required to maintain appropriate security measures and use your data only for the specified purposes.
We may disclose your information if required by law, to protect our rights and interests, or to prevent fraud and ensure the security of our services. In the event of a business transfer or merger, your data may be transferred to the new entity under the same privacy protections.
Under GDPR and other applicable data protection laws, you have several rights regarding your personal data. These include the right to access your information, request corrections or updates, delete your data, restrict processing, and object to certain uses of your information.
You also have the right to data portability, allowing you to receive your personal data in a structured format or have it transferred to another service provider. If you have given consent for data processing, you can withdraw that consent at any time. To exercise any of these rights, please contact us using the information provided below.
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy or as required by law. Account information is typically retained for the duration of your relationship with us and for a reasonable period thereafter to address any queries or legal obligations.
Analytics data and usage information may be retained for longer periods in aggregated and anonymised form to help us improve our services. We regularly review our data retention practices and securely delete information that is no longer needed.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection practices.
While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We encourage you to take appropriate measures to protect your own information and to contact us immediately if you suspect any unauthorised access to your account.
Your personal data may be processed in countries outside the European Economic Area (EEA) where our service providers operate. When we transfer data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved mechanisms under GDPR.
Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.
We may update this privacy policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes through our website or by email. Your continued use of our services after any changes constitutes acceptance of the updated policy.
If you have any questions about this privacy policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:
Data Protection Officer:
Email: privacy@paraluxora.world
Phone: +356 27537984
Address: Paraluxora Ltd, Triq in-Naxxar 87, Sliema SLM 3412, Malta
You also have the right to lodge a complaint with the Malta Data Protection Commissioner or your local data protection authority if you believe we have not handled your personal data appropriately.